Resources

Edit Your Google Snippet

Edit Your Google Snippet

The Google Snippet: The short description of your page that visitors see when they search for your company. You want this to be direct and compelling, drawing new clients to your page. Editing this snippet does not need to be difficult. Here is an example of a Google...

Your Target is Not Your Market

Your Target is Not Your Market

Target or Market? Your market, the people who buy your product, may not be your advertising target.  This sounds like a crazy idea, doesn't it?  Why would you narrow your advertising market to sell more to your market? This concept is taken directly from a page of Al...